Please read the privacy terms carefully to understand our policies and practices regarding your personal data and how we will treat them. When using the Racleteira website, contact our Customer Service Center, place an order on our website or when providing us with your Personal Data, the consumer must automatically accept it the Privacy Terms. If the consumer does not accept the terms or does not provide us with his necessary Personal Data (we will inform you when this is the case, for example, making it clear in our registration forms), (a) the consumer should not use our websites and call centers. calls, immediately clicking on “Exit” or closing the browser page (b) we may not be able to provide you with our products and / or services. This Notice may be amended from time to time (see Section 10). Continuing your interaction with us after making changes will be understood as your acceptance of the terms previously made, which is why we recommend that you consult the Notice periodically to check for updates.


Os Termos de Privacidade aplicam-se aos Dados Pessoais que coletamos junto ao consumidor ou sobre ele, por meio dos canais descritos a seguir (consultar Seção 2):

Websites Racleteira, Websites direcionados ao consumidor, operados pela Racleteira ou em seu respectivo nome, incluindo sites que operamos nos nossos próprios domínios/URL e mini sites que gerimos em redes sociais de terceiros, tal como o Facebook e Instagram, versão do Sites mobile da Racleteira. Sites ou aplicativos mobile direcionados ao consumidor, operados pela Racleteira ou no seu respectivo nome, tais como aplicativos mobile para smartphones. Mensagens de e-mail, texto e outras mensagens eletrônicas. Comunicações eletrônicas entre o consumidor e a Racleteira.

CRC (Central de Atendimento ao Cliente) Racleteira. Chamadas para os nossos Centros de Atendimento ao Cliente (Customer Relationship Centers, “CRC”). Formulários de registo off-line. Registro impresso e formulários semelhantes que recolhemos através, por exemplo, dos correios, demonstrações presenciais, concursos e outras promoções ou eventos. Pontos de Vendas. Promotores de vendas presentes em lojas físicas de terceiros para ajuda-lo com o registo da sua máquina e pedidos de queijos se houver.

Dados de outras fontes. Redes sociais, informação de domínio público.


Depending on how the consumer interacts with Racleteira (online, offline, over the phone, email, chat, etc.), we collect various types of information about you, as described below.

Personal contact information.

It includes information that the consumer provides to us and that allows us to contact him, such as his name, address, e-mail, social media data or telephone number.

Account login information.

Any information needed to provide you with access to your specific account profile. Some examples include your username / email address, consumer name, encrypted password, login, cpf / cnpj, and / or security question and answer.

Demographic information.

Any information that describes your demographic or behavioral characteristics. Some examples include your date of birth, age or age group, geographic location (eg zip code), geolocation, Internet Protocol (IP), favorite products, hobbies and interests, as well as information about your family or lifestyle .

Technical information about computer / mobile device.

Any information about the computer system or other technological device you use to access one of our websites or applications, such as the Internet Protocol (IP) address used to connect your computer or device to the Internet, type of operating system and yet, type of web browser and version. If you access the website or the sales application through a mobile device, such as a smartphone, the information collected will also include, whenever permitted, the unique identification number of your cell phone, advertising identifier, Geolocation and other similar related data to mobile devices.

Information on the use of websites / communications. When browsing and interacting with our Websites or newsletters, we use automatic data collection technologies in order to acquire certain information about your activity. This includes information such as the links you click on, the pages or content you view and for how long, as well as other similar information and statistics about your interactions, such as content response times, download errors and duration of visits to certain pages. This information is captured through automated technologies, such as cookies (browser cookies, flash cookies) and web beacons, and is also collected through third party services (such as Double Click, Google Analytics, Adobe Dynamic Tag Management and / or Omniture). The consumer has the right to object to the use of such technologies. For additional information, see Section 3.

Consumer Feedback.

It includes information that you voluntarily share with us about your experience of using our products and services.

Consumer generated content.

This refers to any content created by the consumer and then shared with us via a social network or by transferring it to one of our websites or applications, including the use of social media applications, such as Facebook and Instagram. Some examples include photographs, videos, testimonials, experiences, personal stories or other media or similar content. Whenever use is permitted, we collect and publish consumer-generated content related to a variety of activities, including contests and other promotions, community website features, consumer engagement and third party social media activities.

Information from social networks.

Refers to any information that the consumer shares publicly on a social network or information that is part of their profile on a third party’s social network (such as Facebook and Instagram) and that the consumer allows that third party’s social network to share with us. Some examples include your basic account information (eg name, email, gender, date of birth, city you live in, profile photo, username, friends list, etc.) and any information or activities additional information that the consumer allows to be shared by that third party’s social network. We receive your social network profile information (or parts of it) whenever you download or interact with a Racleteira Web application on a social network, such as Facebook, whenever you use a social networking resource that is integrated on a Racleteira website (such as like Facebook Connect) or whenever you interact with us through a social network. For more information on how your social network information is obtained by Racleteira, or to choose not to share that social network information, please visit the website of the social network in question.

Payments and Financial information.

Any information we need to process an order, or that the consumer uses to make a purchase, such as your Credit Card details (name of the cardholder, card number, expiration date, etc.) or other forms of payment (when available). In any case, we treat financial and payment information in accordance with applicable laws, regulations and security standards, such as the Payment Card Industry Data Security Standard, PCI DSS.

Calls to the CRC (Customer Service Center). Communications with a CRC (Customer Service Center) may be recorded in accordance with applicable laws, for reasons of local operational needs (eg for quality or training purposes) and, in certain cases, to record proof of consent to direct marketing and profile definition. Payment card details are not saved. Whenever required by law, the consumer will be informed of such recording at the beginning of the respective call and will have the opportunity to oppose it.


Please refer to our browser’s Cookie Terms to find out how you can manage your cookie settings and for detailed information about the cookies we use and the purposes for which we use.

Log files.

We collect information in the form of log files that indicate the activity of the site and gather statistics on your browsing habits. These entries are generated automatically and help us to resolve errors, improve performance and maintain the security of our sites.

Web Analytics.

Web Analytics (also known as “web bugs”) consists of small lines of code that present a graphic image on a web page or in an email for the purpose of transferring data to us. The information collected through web analytics may include technical information, such as the IP Address, as well as information on how the consumer reacts to an email campaign (eg, what time the email was opened, what time the links the consumer clicks on in the email, etc.). We may use web beacons on our websites or include them in the emails we send you. We use information from web analytics for different purposes including, but not limited to, website traffic notifications, individual visitor counts, advertising, email audits and related reports, as well as personalization.


The following paragraphs describe the different purposes for which we collect and use your Personal Data, as well as the different types of Personal Data that are collected for each purpose. Keep in mind that not all of the uses listed below will be relevant for each individual.

Customer support service.

We use your Personal Data for customer service purposes, including answers to your questions. This process normally involves the use of certain personal contact information and information related to the reason for your question (eg order status, technical question, product question / complaint, general questions, etc.).

Contests, marketing and other promotions.

Upon your consent (when necessary), we use your Personal Data to provide you with information about products or services (eg communications, or marketing campaigns, or promotions). This can occur through means such as e-mail, advertisements, SMS, telephone contacts and direct mail, in accordance with applicable laws. Some of our campaigns and promotions may be carried out on third party websites and / or social networks. This use of your Personal Data is voluntary, which means that the consumer may disagree with the processing of your Personal Data for this purpose.

For detailed information on how to change your preferences regarding marketing communications, see Sections 8 and 9 of the Privacy Terms. For more information about our contests and other promotions, consult the official rules or data published for each contest / promotion.

Social networks.

We use your Personal Data whenever you interact with third party social networks, such as the “Like” buttons, to show you ads and communicate on social networks. Get more information about how these features work, the profile data we obtain about you and how to disable them by consulting the privacy notices of the respective third party social networks.

Personalization (offline and online).

Upon your consent (when necessary), we use your Personal Data (i) to analyze your preferences and habits, (ii) to predict your needs based on our analysis of your profile, (iii) to improve and personalize your your experience on our Websites / apps (applications), (iv) to ensure that the content on our Websites / apps is optimized for you and your computer or device, and (v) to allow you to access interactive features whenever choose to do so. For example, we memorize your username / email address or consumer name so that you can log in quickly the next time you visit our website or so that you can easily retrieve the items you previously placed in your shopping cart. shopping. Based on this type of information, and with your consent (when necessary), we also present you specific content or promotions from Racleteira that are adjusted to your interests. The use of Personal Data is voluntary, which means that the consumer can object to the processing of their personal data for this purpose. For detailed information on how to exclude yourself, please refer to Section 8 of this Notice.

Order processing.

We use your Personal Data to process and ship your orders, inform you about the status of your orders, correct addresses and verify your identity, as well as other fraud detection activities. This process involves the use of certain personal and payment information.

Other general purposes (eg internal investigation, analysis and security). In accordance with applicable laws, we use your Personal Data for other general business purposes, such as conducting internal marketing and demographics studies, as well as assessing the effectiveness of advertising campaigns. We also use your Personal Data to ensure our security.

Legal or merger / acquisition reasons.

In the event that Racleteira or its assets are acquired by or incorporated into another company, including for reasons of bankruptcy, we may share your Personal Data with any of our legal successors. We may also disclose your Personal Data to third parties (i) whenever imposed by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from a competent law enforcement agency; (iv) to protect our rights, privacy, security or property, or the public; or (v) to enforce the terms of any contract or the terms of our Website.


In addition to the Racleteita Premium Gourmet entities (Racleteira –, referred to in the Section for those responsible for data processing and contact (see Section 11), we share your Personal Data with the following types of organizations: the 3rd:

Service providers.

These are external companies that we use to help us conduct our business (eg processing orders and payments, fraud detection and identity verification, debt collection, website operation, support services, promotions, website development, analysis data, CRC (Customer Service Center), etc.). Service providers and their respective selected staff members are only authorized to access and use the consumer’s Personal Data in Nosso, for the specific tasks that they have been asked to perform, based on our instructions, and are required to maintain confidentiality and the security of the consumer’s Personal Data. Whenever imposed by applicable law, the consumer will be able to obtain a list of providers who process his Personal Data (see Section 11 for how to contact us).

Commercial information agencies / debt collectors.

Insofar as applicable laws permit, commercial information agencies and debt collectors are external companies that we use to help us verify your credit (particularly for invoiced orders) or to collect outstanding invoices.

Third parties that use the consumer’s Personal Data for their own marketing purposes. Except where the consumer has given consent, we do not license or sell your Personal Data to third party companies for the marketing purposes of those same companies.

Third-party beneficiaries who use Personal Data for legal reasons or due to mergers / acquisitions.

We will disclose your Personal Data to third parties for legal reasons or in the context of an acquisition or merger (for more information, see Section 4 of this Notice).


In accordance with applicable laws, we will use your Personal Data for as long as it is necessary to fulfill the purposes for which it was collected (as described in Section 4 of this Notice) or to comply with applicable legal obligations.

Personal Data used to provide you with a personalized experience (see Section 4 of this Notice for more details) will be retained for the period permitted by applicable laws.


We use a number of reasonable measures (described below) to maintain the confidentiality and security of your Personal Data. Note, however, that these protections do not apply to information you choose to share in public areas, such as social networks.

People who can access your Personal Data.

Consumer Personal Data will be processed by authorized members of our staff, on a need-to-know basis, depending on the specific purposes for which their Personal Data has been collected (eg our staff responsible for customer support issues will have access to your customer record).

Measures adopted in operating environments.

We store your Personal Data in operating environments that use reasonable security measures to prevent unauthorized access. We follow reasonable standards for the protection of Personal Data. The transmission of information over the Internet is unfortunately not completely secure and although we do our best to protect your personal information, we cannot guarantee the security of the data during transmission through our Websites / apps.

Measures that we expect the consumer to adopt.

It is important that the consumer also contributes to maintaining the security of their Personal Data. When joining an online account, make sure that the password chosen for your account is difficult to guess by others and never reveal it to anyone. The consumer is responsible for maintaining the confidentiality of his password and for any use of the respective account. If you use a shared or public computer, never choose to remember your consumer name / email address or password and make sure to log out of your account each time you leave the computer. You should also use any settings or privacy controls that we may make available to you on our website / app.

Transfer of your Personal Data.

The storage and processing of your Personal Data in the terms indicated above may require that your Personal Data is ultimately transferred / transmitted to a destination outside your country of residence and / or stored there, namely on our servers in California – USA. Whenever permitted by law, by accepting the terms of this Notice, the consumer accepts such transfer, transmission, storage and / or processing. The consumer also accepts that such activities may take place in or in countries that offer a lower level of protection than that offered in his country of residence.


Whenever the law provides, the consumer, the respective successors, representatives and / or attorneys have the right to access, review and request a physical or electronic copy of the information held about them. The consumer also has the right to request information regarding the source of his Personal Data.

These rights can be exercised when requesting through the website in our Customer Service Center or by sending us a contact email, attaching a copy of your identification document or equivalent data and / or a photo of the requester with your identification document in hand and legible (whenever requested by us and permitted by law). If the order is submitted by someone other than the consumer, without providing any proof that the order is legitimately placed on their behalf, it will be rejected.

Please note that any identification provided to us will only be processed under the terms and to the extent permitted by applicable laws.

Alteration and Elimination of Personal Data.

Whenever provided by law, the consumer, his successors, representatives and / or attorneys may (i) request the deletion, correction or revision of his Personal Data; (ii) oppose data processing; (iii) limit the use and disclosure of your Personal Data; and (iv) revoke consent to any of our data processing activities.

Please note that, in certain circumstances, we may not be able to delete your Personal Data without also deleting your consumer account. We may be required to retain some of the consumer’s Personal Data after your request to delete it, in order to comply with our legal or contractual obligations. We may also be authorized by applicable laws to retain some of your Personal Data to satisfy our business needs.

When available, our Websites have a specific resource through which you can review and edit the Personal Data you have provided. Please note that we need our registered consumers to confirm their identity (eg username / email address, password) before they can access or make changes to their account information. This process helps prevent unauthorized access to your account. Despite this, consumers can also exercise their rights by sending us an email or contacting our Customer Service Center on our website, attaching a copy of your identification document or data equivalent (when requested by us and permitted by law). If the order is submitted by someone other than the consumer, without providing any proof that the order is legitimately placed on their behalf, the order will be rejected.

Please note that any identification provided to us will only be processed under the terms and to the extent permitted by applicable laws.


We strive to offer you options regarding the Personal Data you provide to us. The following mechanisms offer you the following control over your Personal Data:

Cookies / Similar Technologies.

You can configure your browser to refuse all or some browser cookies or to alert you whenever cookies are used. See Section 3 of this Notice.

Advertising, marketing and promotions.

If you want your Personal Data to be used by Racleteira to promote the respective products or services, indicate your intention by checking the box (es) located on the registration form or answering the question (s) presented by our commercial demonstrators, representatives of the CRC (Customer Service Center). If you decide that you want to stop receiving these communications, cancel the marketing-related communications service at any time, following the instructions provided in each notification. To opt out of receiving marketing communications sent by any means, including third party social networks, you can do so by accessing the websites or sales applications and adjusting your user preferences in your account profile, deselecting the relevant boxes or by contacting our CRC (Customer Service Center). Please note that even if you choose not to receive marketing communications, you will still be able to receive communications of an administrative nature from us, such as order confirmations or other transactions, notifications about your account activities (eg. account, password changes, etc.), and other important communications.

Personalization (offline and online): When required by law, if you want your Personal Data to be used by Racleteira to provide you with a personalized experience, you can indicate it by checking the box (es) located ) on the registration form or answering the question (s) presented by our commercial demonstrators, representatives of the CRC (Customer Service Center). If you decide that you do not want to use this service, you can cancel it at any time by accessing the websites and sales applications and / or by changing your user preferences in your account profile, deselecting the relevant boxes or contacting the our CRC (Customer Service Center).

Interest-Based Advertising.

We may establish partnerships with advertising networks and other providers of advertising services (“Advertising Service Providers”) for advertising purposes, on our behalf and that of other independent companies, on the Internet. Some of these advertisements may be adapted according to your interests, based on information collected, over time, on Racleteira’s websites or independent websites. Consumers can visit for more information on this type of advertising, as well as on how to opt out of interest-based advertising practices from companies participating in the Aliança da Publicidade self-regulation program Digital (Digital Advertising Alliance, “DAA”). In addition, you can choose not to adhere to this type of advertising on mobile applications, coming from companies that participate in the app (application) DAC’s AppChoices, when downloading the application from the iOS or Android “app store”. The consumer can also prevent the collection of accurate location data from a mobile device by accessing his device’s location service settings. We respect the DAA’s principles of self-regulation. The consumer will still continue to receive advertising, although these ads may not be as adjusted to their interests.


If we change the way we process your Personal Data, we will update this Notice. We reserve the right to change our practices and this Notice at any time, which is why you should access it frequently to see any updates or changes made.


To submit questions or comments about this Notice or our privacy practices, or to make a complaint about our compliance with applicable privacy legislation, please contact our Customer Service Center, available on our website www.racleteira. com or by email.

We will take note of and investigate any complaints about how we manage Personal Data (including complaints about breach, on our part, of your rights under applicable privacy legislation).


Racleteira Premium Gourmet Ltda – Business Unit – rua da Bahia n573 – Centro BH / MG CNPJ: 34.313.583 / 0001-22